DFC coordinators met with community partners to come up with three new GOT A MINUTE themes.
1) Tell Me: It's unsafe, It's illegal, It's irresponsible
2) Show Me: I'm watching you (the youth is watching the adult)
3) Challenge Me: To make the right decision
These themes will be developed into similar marketing mediums.
In November the first billboards related to one of these will appear across the North Iowa area.
Monday, September 24, 2007
Friday, September 7, 2007
How are you using the campaign
Please use this section to share how you are using the campaign and any feedback you have received from your community / coalition.
Thursday, August 16, 2007
Media Kits are now available
Media kits will be at the Prevention Symposium on September 6-7th.
http://www.trainingresources.org/displayconvention.cfm?conventionnbr=4110
See Derek or Mary at their session for more infomation and/or a kit.
Angie
http://www.trainingresources.org/displayconvention.cfm?conventionnbr=4110
See Derek or Mary at their session for more infomation and/or a kit.
Angie
Thursday, August 2, 2007
Intro to the Got a Minute campaign
Got a Minute? Campaign
Why do some kids make positive choices and others don’t? That is the question that a regional group of 10 counties from North Central Iowa came together early in 2006 to identify and attempt to create a common regional message. The group looked towards the expertise of Glynis Shea of the University of Minnesota.
According to Shea, “Communication skills are critical for helping professionals because of the vital role we play in building public will. Whether our communication is successful or damaging, fruitful or unproductive – depends on knowledge, skills and confidence.” The regional partners took part in a workshop where they learned how advertisers think about communicating and apply this knowledge to their own challenges. Communications research shows the relationship between public perceptions and effective approaches. These communications products have been critiqued against these research findings and strategies.
The Drug Free Community Support Grantee communities involved in this regional project
were; Mason City Youth Task Force (MCYTF), Lake Mills (mentored community by the MCYTF), Worth County, Floyd County Focus, Garner Asset Project (GAP), and Kossuth
Connections. These communities along with regional partners from the United Way, Mercy Hospital, AEA, Community Action, Prairie Ridge, and others met many hours meeting, planning, and refining the enclosed messages.
Through the initial guidance of Glynis Shea and the creative filtering by graphic designer,Mary Schaaf; the group approached this campaign with the idea we need to reach the adults of North Iowa who encounter youth in their lives. These adults need to pay attention to the youth through simple measures of the campaign themes – Ask Me, Talk to Me, and Eat with Me. The group will continue to grow this campaign along the same premises for the next year.
Please feel free to use these messages within your own community. It only reinforces the message North Iowa is sending to the adults of the area when they see it as they travel throughout Iowa. Together we can make a difference.
Campaign Timeline
The 6-month campaign was scheduled to run through the holiday as well as prom seasons
since these are times when underage drinking is more frequent. The campaign was broken down into three phases so that the three main messages were publicly visible at all times but in different areas so that they compliment each other. The poster and theatre ad ran frequently throughout the campaign, tying the entire concept together in one element.
Why do some kids make positive choices and others don’t? That is the question that a regional group of 10 counties from North Central Iowa came together early in 2006 to identify and attempt to create a common regional message. The group looked towards the expertise of Glynis Shea of the University of Minnesota.
According to Shea, “Communication skills are critical for helping professionals because of the vital role we play in building public will. Whether our communication is successful or damaging, fruitful or unproductive – depends on knowledge, skills and confidence.” The regional partners took part in a workshop where they learned how advertisers think about communicating and apply this knowledge to their own challenges. Communications research shows the relationship between public perceptions and effective approaches. These communications products have been critiqued against these research findings and strategies.
The Drug Free Community Support Grantee communities involved in this regional project
were; Mason City Youth Task Force (MCYTF), Lake Mills (mentored community by the MCYTF), Worth County, Floyd County Focus, Garner Asset Project (GAP), and Kossuth
Connections. These communities along with regional partners from the United Way, Mercy Hospital, AEA, Community Action, Prairie Ridge, and others met many hours meeting, planning, and refining the enclosed messages.
Through the initial guidance of Glynis Shea and the creative filtering by graphic designer,Mary Schaaf; the group approached this campaign with the idea we need to reach the adults of North Iowa who encounter youth in their lives. These adults need to pay attention to the youth through simple measures of the campaign themes – Ask Me, Talk to Me, and Eat with Me. The group will continue to grow this campaign along the same premises for the next year.
Please feel free to use these messages within your own community. It only reinforces the message North Iowa is sending to the adults of the area when they see it as they travel throughout Iowa. Together we can make a difference.
Campaign Timeline
The 6-month campaign was scheduled to run through the holiday as well as prom seasons
since these are times when underage drinking is more frequent. The campaign was broken down into three phases so that the three main messages were publicly visible at all times but in different areas so that they compliment each other. The poster and theatre ad ran frequently throughout the campaign, tying the entire concept together in one element.
Subscribe to:
Posts (Atom)
