Monday, September 24, 2007

New Got A Minute Messages

DFC coordinators met with community partners to come up with three new GOT A MINUTE themes.

1) Tell Me: It's unsafe, It's illegal, It's irresponsible

2) Show Me: I'm watching you (the youth is watching the adult)

3) Challenge Me: To make the right decision

These themes will be developed into similar marketing mediums.

In November the first billboards related to one of these will appear across the North Iowa area.

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